Lenovo increasingly aggressive expansion in Indonesia. This time, the company known as a notebook manufacturer that entered the mobile market. No half-hearted, Lenovo Mobile immediately launched four types of mobile phones.
These products each Lenovo E156 with a price of Rp 249,000, Lenovo A125 with a price of Rp 449,000, Lenovo Q320 with a price of Rp 569,000, and Lenovo Q350 with 699,000 price. In Indonesia, Lenovo Mobile will disistribusikan exclusively by PT Global Cellular Network.
Charles Sigarlaki, Sales & Marketing Director of PT Global Cellular Network, targeting the end of 2011, Lenovo to sell 300,000 units this mobile phone. "Currently, we have distributed as much as 100,000 mobile phones through the Axis," said Charles, on Thursday (03/31/2011).
Charles optimistic sales target was achieved. A number of strategies had been prepared. Among other things, Lenovo mengandeng leading mobile phone operators in the country, namely Axis and Telkomsel. "Since Februai ago, we've been working with Axis and in early April we began berjasama with Telkomsel," added Charles.
In addition, Lenovo will also sell this phone all over Indonesia, which started from Java, Sumatra, Kalimantan, and Sulawesi. Lenovo also still use the traditional sales channels are expected to distribute about 70 percent to 75 percent of their sales. "We budgeted $ 2 million U.S. dollars to the cost of promotion for one year," explained Charles.
Lenovo Mobile was first launched in China, followed by Taiwan and Vietnam and Indonesia. According to Ling Qi, General Manager of Overseas Department of Lenovo Group, Lenovo Mobile is currently ranked third in the Chinese mobile market. "Now we are ready to enter the global marketplace," said Ling. Indonesia became one of Lenovo's strategic market because it has the largest population in Southeast Asia.
Source:
KONTAN
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